POWERFUL NEW MEANS OF ADVERTISING COMING TO

FIRST CLASS SECTIONS OF NATIONAL AIRLINES

Brand Connections Sky Media
 Will Reach Captive, Affluent Audiences for

Unprecedented Amounts of Time

NEW YORK, February 28, 2007 -- Advertisers targeting affluent consumers and C-level business executives will find a new communications platform when the emerging medium of Brand Connections Sky Media is employed in first class sections on domestic air carriers.  Patented by Brand Connections, this new form of media, which consists of seatback tray table advertising, enables advertisers to reach airline passengers for an unprecedented duration of time.

Brand Connections Sky Media is scheduled to launch in Q2 of 2007 in the first class section of more than 50,000 flights per month where it will reach a captive audience for an average of 2.5 plus hours.  Brand Connections is one of the country's largest providers of non traditional media and marketing services, focused on reaching consumers in venues when and where they are most receptive.  Sky Media was in test market for 2 years and rolled out nationally this past fall.

"Expanding Sky Media to first class provides advertisers with unequaled opportunities to educate one of the most sought after markets," said Brian F. Martin, founder and Chief Executive Officer of Brand Connections.  "They will have continuous unparalleled access to high level executives and affluent consumers for a long period of time."

Sky Media is anchored by seatback tray table advertising, which has been enormously successful.  According to a recent survey commissioned by Sky Media International, of 400 airline passengers interviewed after their flight, 82 percent used their tray table and 93 percent of those who used their tray table recalled seeing an advertisement. 

The statistics found by the survey are staggering considering the average 30-minute recall rate for other means of advertising is 10 to 14 percent.

"There is no other media capable of delivering this level of ad message recall and duration of ad exposure in the market today," Martin added. 

Advertisers use the space to engage and educate the consumer.  This is done with information on the product, imagery, and/or exclusive offers targeting the affluent consumer.  "For the passenger, it's an opportunity to learn about relevant solutions for business and personal pursuits," said Martin.

Additional options available through Sky Media that will be employed in first class sections include point-of-usage product sampling, and ads and inserts within the in-flight magazine.

Brands utilizing Sky Media include Panasonic Toughbook, Splenda, Verizon Wireless, Mercedes Benz, Microsoft, Bose, Garmin, Cold fX, Sony, TiVo, The Travel Channel, Saab, Bank of America, Audible.com and Points.com.

About Brand Connections

Brand Connections (www.brandconnections.com) is the largest marketing and media company in North America focused on reaching consumers in vacation, travel, recreation and entertainment environments.  The company's targeted media, product placement and experiential marketing products connect national advertisers with more than 200 million consumers in environments including cruise lines, thousands of hotels, ski and golf resorts, and numerous other leisure venues.  Brand Connections' clients include American Express, BIC, Glaxo Smith Kline, Gillette, Unilever, Novartis, Colgate Palmolive, General Mills, Kraft, Wrigley, M&M Mars, Nestle, Dial, Pfizer and Wyeth, among others.

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