Yes, consumers love product samples – but how do samples impact their purchase decisions and what are effective ways to get free products in the hands of consumers?

Brand Connections conducted an online survey of U.S. adults, showing that 81% like getting product samples and that sampling has a greater impact on their buying habits than other traditional marketing tactics like advertising and in-store displays. Our study also showed that sampling through a variety of distribution methods, from online orders to travel locations, are of great interest to consumers.

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Text reading, "A Brand Connections Survey Report - Consumers want free samples, wherever and whenever they can get them." Photo of a print survey report.

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