BEAUTY IS IN THE EYE OF THE SHOPPER

Redefining the Beauty Shopping Experience

Challenge

How can we re-invent the beauty category shopping experience within the mass retail channel?

Insight

With so many products, brands, and uses, the CPG Beauty category feels overly-complex and confusing to shoppers. Most don’t believe mass retailers are equipped to make shopping this category easier and more enjoyable 

The Solution

To help a mass merchandiser’s shoppers navigate the overwhelming beauty department, Brand Connections launched a premium, in-store beauty advisor continuity program operating in hundreds of stores across several markets.  Shoppers at participating stores engage with in-aisle consultants who provide tips, tricks, and product recommendations customized for each unique shopper. Brand Connections services include staffing, education curriculum (including leveraging our proprietary SCOOP online training portal), vendor management, and omni-channel strategy and activation