Helping shoppers discover the best beauty products.


How to promote Giant Eagle’s assortment of premium beauty and personal care products, making the grocery retailer a consideration for shoppers looking for the best beauty products from some of the most well-known mass beauty brands, at a fair price.


Though they like to discover new beauty and personal care products, consumers are often reluctant to “buy before they try” - and the grocery retail environment is typically less conducive to offering the types of credible, beauty trial experiences that would normally be found in beauty specialty stores or even other mass channels.

The Solution

Via collaboration between Brand Connections and Advantage’s Giant Eagle customer team, the Giant Eagle Beauty Box was created. This series of seasonal, curated beauty sample boxes, offers the opportunity for shoppers to try out new products to help them look and feel their best. Each Beauty Box is loaded with a variety of premium products from major brands across categories including cosmetics, skin care and haircare, delivered to shoppers at an incredible value. The Giant Eagle Beauty Box is heavily promoted online and in-stores, typically featured in store circular, on endcap and through live unboxing videos hosted by Giant Eagle's in-house beauty expert on their social media pages.  It’s no wonder these beauty boxes have become so popular, and often sell-out!