With the growth of e-commerce (and decline in specialty baby retail), large baby gear brands were having a hard time connecting directly with their core consumers: expectant parents. Large purchases (car seats, strollers, baby carriers, cribs) are tied to safety education, and new parents have typically relied on specialty retail stores to provide 1:1 expert guidance to help them make the right purchase decisions and understand how to properly use these products. With the shift in shopping habits, there was a growing void to fill.
Expectant parents are yearning for the best information and insight as to what they truly need to have on-hand for when baby arrives. They also want to touch and feel the products for themselves and learn how to use them correctly, before making these key purchases.
Bump Club and Beyond created our signature event series, GEARAPALOOZA. For nearly a decade, we’ve been bringing expectant and new parents across the country the BEST baby gear, products, services + safety information in one action-packed event tour. GEARAPALOOZA events allow attendees to see, touch and try products from our partners, and then hear from keynote baby gear guru Jamie Grayson (The BabyGuyNYC) about how to use the products safely and effectively. Attendees also get to meet fellow parents and parents-to-be, engage with influencers and go home with a giant gift bag filled with essential products from our partners.