CEW’s event with NielsenIQ on navigating the beauty industry was an insightful look into current and up-coming category trends for the rest of 2022 and beyond. Check out some of the key takeaways for this evolving industry.
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As beauty and wellness have intertwined, fragrance has risen as a top category for consumers looking to indulge in a self-care moment. Our latest white paper explores how fragrance has evolved into a personalized experience and reveals how sampling can reach consumers looking for true-to-them scents and increase purchase conversion.
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The stars have aligned! This cosmically aligned beauty box contains product samples from two dozen national and emerging beauty and wellness brands.
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Brandshare and Brand Connections are joining forces to expand our portfolio of product sampling and digital engagement solutions.
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When it comes to health and wellness, pet parents are choosing healthier food options for their furry friends. With new and emerging pet food brands, how can brands stand out in a crowded marketplace? Download our latest white paper to find out.
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With the rise of wellness in beauty, more consumers, and in particular Gen Z, are prioritizing skin care when it comes to shopping for beauty products. Our latest white paper spotlights this trend-turned-routine and how sampling to beauty enthusiasts can drive trial and loyalty.
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The CEW’s ‘State of the Beauty Industry’ virtual event provided insightful information on current and upcoming trends to help brands fine-tune their strategy for the year ahead. Check out some of the key takeaways.
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The clean beauty market is rapidly growing. According to the Natural Marketing Institute, consumers shopping for clean products make up around 24% of U.S. adults, and tend to be mid- to high-income, multicultural, urban, college-educated, and under 35.
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If your brand is looking to garner loyalty with consumers, the winter months are the perfect time to leave a lasting impression. With consumers switching up their hair care products as they anticipate winter weather, they’ll be looking for products that they can turn to again and again.
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One in four Americans prefer to vacation in the winter, and with vaccines now readily available, vacation bookings for the winter holiday season and beyond are on the rise. In fact, short term housing in in high demand, with 70% of travelers looking for a retreat stay. Moreover, 51% of travelers are planning to safely spend time with loved ones.
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Holiday shopping has already begun. 1 in 5 are expecting to spend more on beauty products for celebration looks and gift ideas.
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The pandemic caused a massive uptick in e-commerce shopping, and this trend isn’t slowing down anytime soon. Having shifted towards the convenience of shopping from home, consumers will look to brick-and-mortar shopping as a form of entertainment. More importantly, shoppers will expect brands and retailers to provide a frictionless omnichannel shopping experience, keeping them entertained and engaged through the entire purchase funnel. So, how do retailers adjust?
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According to the Food Industry Association (FMI) and Nielsen IQ, online sales of packaged food and beverage products could reach $109 billion in 2021. Grocery is now the top online CPG category, accounting for 44% of all online CPG sales and totaling a 125% increase over the course of 2020. With this continued surge in online food and beverage purchasing behavior, companies have a $58 billion dollar opportunity in getting shoppers to spend as much on food as they do on non-food items.
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The return of the 2021 Sweets and Snacks Expo was the sugar rush we all needed and it did not disappoint. During the pandemic, consumers turned to snacking as a source of comfort and entertainment. The boredom of stay-at-home life led to a huge boost in consumer desire to try new options when the cravings hit. Snack and candy brands answered the call with a feast of new product launches certain to captivate consumer attention. From stand-out product innovations to surprising (and mouthwatering) trends, here are four key takeaways from this year’s delicious event.
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Unprecedented habit interruption amidst the pandemic has created vulnerability and opportunity for the snacks and confectionery categories.
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In their February press release, Tanger Outlets, our partner and a trusted shopping destination, reported that foot traffic in their shopping centers returned to pre-pandemic levels nationwide.
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Distributed in Walgreens.com orders as a gift-with-purchase, this Limited-Edition Cyber Week Beauty Box added some holiday cheer to online shoppers this November.
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The time for e-commerce sampling has come as a safe sampling solution during a pandemic.
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Brandshare was recently featured in ‘Strategic Sampling’, a Path To Purchase article in the November 2020 issue and online, on how brands are finding ways to stay in the game as the pandemic changes the rules.
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Brandshare and SKUx have teamed up to create digital retail experiences that drive ROI for our CPG clients.
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