Retailers and brands face a dilemma when it comes to overcoming purchase barriers for their customers. They are not winning at the point of evaluation.
As consumer behavior continues to shift, major national retailers are turning to Brand Connections to meet customer needs by adopting more contactless shopper experiences. These efforts are helping them to drive brand engagement across established communication channels as well as capturing audiences in new and emergent outlets.
We are part of Advantage Solutions, the preeminent retail partner who continues to lead the way in the development and implementation of these solutions. We help our customers build on existing technology and streamlining access for brands can help shoppers make informed product buying decisions while providing retailers the virtual sales support they need.