“ENGAGE LIVE” LIVE STREAM EVENTS

Real-time, online demo events for shoppers seeking education and brand experience

Challenge

As shoppers continue to migrate to online shopping, there is a need for brands to replicate the types of valuable, assisted selling experiences traditionally found in-store through live demo events and other store associate engagements.

Insight

With the explosive growth in the consumption of live video, live stream selling has been showing massive global appeal (expected to generate $25B in sales in the US by 2023), as consumers see the appeal of participating in product demo events from the comfort of their own digital devices. Source: CoreInsight

The Solution

Brand Connections delivers our “Engage Live” solution, creating and producing live stream events to help brands speak directly with their target audience through demo experiences featuring highly engaging talent discussing brand attributes, providing compelling content (e.g. recipe creation), promoting exclusive giveaways, and more, all while answering viewers’ questions (submitted via live, social chat) and driving them to “buy now.” Events are promoted through targeted digital media campaigns with a call-to-action to tune in.

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