It’s that time of the year again for the emergence of music festivals. Festivalgoers are eager to gather with friends, embrace favorable weather, dance to fun music, and eat good food. The event itself could be months away, but everyone has already bought their tickets and booked their flights and hotel rooms. And it’s the perfect time to reach and engage these passionate consumers. Through product sampling programs, Brand Connections works with brands to reach consumers traveling to major events, like music festivals, by distributing free samples through hotels, resorts, campgrounds, vacation rentals and more.

Are consumers returning to large-scale events?

This year, music festivals are expecting huge turnouts. “This summer promises a music festival resurgence, with events taking place all over the world,” reports Newsweek. Vacation lodgings like hotels are going to be booked and busy with people, making them one of the best areas for product sampling programs to reach consumers.

Coachella held its event earlier this year and experienced another round of successful attendees. “The 2022 edition of Coachella, whose six-day annual run will draw 750,000 people, once again sold out well in advance,” found The San Diego Union-Tribune. The article stated that 2020 Coachella ticket buyers had kept their tickets until the festival’s return. Since its comeback, along with many other rescheduled music, sports and fandom events this year, passionate consumers are ready to get back out there and enjoy these large-scale, destination events. 

Sampling drives product trial among passionate fans

Whatever lifestyle passion they’re traveling to for their next big experience, from the biggest music event to the most popular sports championship, these consumers find themselves in a positive mindset. Brands have long advertised to these fans, who are typically open to hearing these marketing messages. They’re also often willing to try new products, making this the perfect opportunity to get your product samples in their hands. We’ve found that 81% of consumers like to receive free samples and that because of it, they are more likely to buy the product or tell others about it.

Best of all, your brand doesn’t need to be a major event sponsor to reach these eager and passionate consumers. Brand Connections works with our travel lodging partners to efficiently distribute samples to these audiences within uncluttered environments alongside major events throughout the country.

Reach out to us so your products can be available for consumers to try, as they return to major events this year and beyond.