SHOWCASING L’OREAL IN-STORE

Providing a consistent platform for shoppers to engage with L’Oreal’s diverse product offerings

Challenge

How can L’Oreal, with its vast array of product types and brands, ranging from cosmetics to haircare, consistently engage with shoppers in an efficient and effective way, ultimately driving sales across key brands and the overall enterprise?

Insight

Personalized education/recommendations and trial are crucial shopper needs in the beauty category, and are still best met in a brick-and-mortar setting.

The Solution

Brand Connections activated a brand-specific experiential platform that featured in-store beauty events during select days at key mass merchandiser locations, sponsored by L'Oréal. The ongoing, continuity event series featured different beauty topics throughout the year for shoppers to learn about, from finding the right skincare regimen to getting the latest hair styles or following seasonal cosmetic trends, all using L'Oréal's wide range of products.