To meet the growing needs of “always-connected” consumers, we provide unique solutions by leveraging “virtual” advisors to create real-time, 1:1 engagements between shoppers and brand/product experts through Live Web Chat, TXT/SMS, Voice AI, and more.
As a leader in product sampling, we offer a variety of platforms and tactics to drive trial in-store, near-store, and at shoppers’ homes, all designed to increase purchase conversion. We operate the only national network of online grocery pickup sampling programs, partner with hundreds of eCommerce retailers to distribute samples in their orders and operate a proprietary lifestyle venue sampling network including gyms, spas, hotels, resorts, airport lounges, doctor offices, elder care, colleges, and more.
Designed to replicate a 1:1 assisted selling experience, we create and deliver targeted, high-quality content to drive product discovery and education at crucial points of purchase decision, leading consumers to add products right to their shopping carts. Our custom videos feature highly trained, camera-ready sales ambassadors interacting with products and delivering key messages in an engaging, informational way – from highlighting ingredients to demonstrating product usage to creating recipes.
As consumer behaviors evolve, live streaming engagement continues to grow. Brands can leverage this real-time, digital trend with their target consumers across an array of experience types, from beauty tutorials to recipe creation. Our digital experts bring solution-based experiences to life on digital platforms like social media and websites where consumers are spending their time.
PERMANENT IN-AISLE ADVISORS
Brand Connections sales advisors provide shoppers with personalized, in-aisle consultation within complex categories. Leveraging our proprietary SCOOP™ virtual education and advisor community platform, our well-trained experts help grow categories and increase conversions.
When simple one-off, in-store demos aren’t enough, we create high-impact, elevated retail experiences that are designed to educate and engage shoppers.
From activating event sponsorships to developing pop-up experiences, we create events designed to convert consumers into shoppers by presenting a clear path to purchase.