The changing world of shopping requires new thinking and new marketing strategies

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EXPERIENTIAL

Consumers value and seek unique experiences (that online shopping can’t offer); positive engagements can help drive traffic, loyalty, and peer recommendations

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ENVIRONMENT

The ability to physically engage with brands in a desirable environment that enlivens the senses drives shopping consideration

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TECHNOLOGY

Consumers embrace new technology faster while connected experiences can enhance in-store shopping (mobile, AR, VR, ambient assistance, smart devices, etc.)

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SERVICE

When shoppers are overwhelmed by high numbers of choices and complex categories, focusing on human connection and personalization can drive confidence in purchase