The changing world of shopping requires new thinking and new marketing strategies
EXPERIENCE
Consumers value and seek unique experiences, whether in-store or online; positive engagements can help drive trial, loyalty, and peer recommendations
ENVIRONMENT
The ability to physically engage with brands in a desirable environment that enlivens the senses drives shopping consideration
TECHNOLOGY
Consumers embrace new technology faster while connected experiences can enhance in-store shopping (mobile, AR, VR, ambient assistance, smart devices, etc.)
SERVICE
When shoppers are overwhelmed by high numbers of choices and complex categories, focusing on human connection and personalization can drive confidence in purchase
