VIRTUAL BEAUTY ADVISOR

Helping shoppers make the right purchase decisions

Challenge

Create an “always on” platform to help shoppers navigate the complexities of the beauty category via real-time communications through their preferred digital device

Insight

Digital shopping guidance continues to grow - nearly 60% of shoppers use their smartphones to look up product information in-store and the same amount use live chat when online

The Solution

Brand Connections launched a two-pronged “virtual beauty advisor” platform for mass retailer to help drive conversion and shopper satisfaction

1. Text/SMS Advisor – In-aisle shoppers could text their beauty questions for “live” customized, personalized advice from a beauty expert via real-time communication. This platform leveraged shoppers’ own mobile devices as in-store shopping tool to provide 1:1 engagement around questions on foundation matching, skin care regimens, and more.
2. Live Chat - Shoppers visiting beauty product pages of retailer’s website could also engage with our category experts via instant messaging to have their questions answered and receive personalized guidance (product recommendations, regimen-building).