This isn’t really a surprise, who doesn’t love free stuff? But how about going a few steps further to understand how free samples impact consumer shopping mindsets and how and where sampling could have the greatest impact on consumer behavior.
When done right, product sampling is one of the most effective tactics to drive trial, according to “Consumers Want Free Samples, Wherever and Whenever They Can Get Them,” our new report based on a Brand Connections survey of more than 450 U.S. adults.
We found 81% of consumers like receiving free samples and find them more impactful than other marketing tactics. Three-fourths of the survey respondents said they have decided to buy a new product after trying a sample and two-thirds have told others about a product they discovered through sampling. Want to learn more? Click here to access our findings.