Americans Returning to Gyms – Ready for Lifestyle Sampling

Americans Returning to Gyms – Ready for Lifestyle Sampling

Life post-lockdown calls for bringing back togetherness and normal ways of life, including the need for gyms and fitness facilities   Many can agree that the pandemic has caused Americans to make changes in their lifestyle. From something as little as finding new...
“Yes, Consumers LOVE Free Samples”

“Yes, Consumers LOVE Free Samples”

This isn’t really a surprise, who doesn’t love free stuff? But how about going a few steps further to understand how free samples impact consumer shopping mindsets and how and where sampling could have the greatest impact on consumer behavior.  When done right,...